Your success matter to us
Testimonials
We Work with Thinkers and Doers
Mark Watkins
Co-host of Adeption Global Chats
"What a 'firecracker'! Paul is positively contagious - a force for good and an alchemist who understands the way to create meaningful change is with and through people. He’s exceptionally skilled at coaching, facilitation, and speaking, with deep expertise in neuroscience and the hard science of change. Paul’s people-centred approach gets to the heart of the matter, unlocking the potential value of change. He’s a rare gem and an exceptional person. Just book him, you won't regret it!"
Andrea Crawford
Customer Service/Sales Tech Engineer Manager
"Having Paul as my coach for the past 6 months has been an amazing experience. After every coaching session, I feel empowered, inspired, and like I’ve had multiple energy drinks. Paul’s sessions are fun, positive, and incredibly motivating, with his clear communication and empathy shining through. I’ve grown as a leader, a person, and a colleague. I wish everyone could have Paul in their life< He’s made me a better person and changed my leadership style for the better."
Oliver Campbell
Customer Service/Sales Tech Engineer Manager
"Paul is a fantastic facilitator with the golden ability to enthuse an audience and make multi-day workshops dynamic and inspiring. His energy and authentic leadership can win over even the most disengaged participants. He’s so impactful that the term 'Birched' was coined to describe the effect he has—meaning to win someone over completely. Having worked with Paul, I can confidently say that he brings the same energy and authenticity to his one-on-one sessions."
Dean Barker
Chief Operating Officer at VENTSAFE
"Paul meets you where you need to be met. Even if it’s with a toasted sandwich because you’ve been too busy to eat. From there, it’s about deep analysis and reconstruction, helping you turn up every day as the best version of yourself. If you want to understand who you are, leverage this knowledge in a sustainable way, and communicate effectively, then #CallPaul. Thanks, Paul, for everything; excited to see what comes next!"
Katie Quinney
Nurse Director, Surgical Services
"Paul meets you where you need to be met. Even if it’s with a toasted sandwich because you’ve been too busy to eat. From there, it’s about deep analysis and reconstruction, helping you turn up every day as the best version of yourself. If you want to understand who you are, leverage this knowledge in a sustainable way, and communicate effectively, then #CallPaul. Thanks, Paul, for everything; excited to see what comes next!"
Bram Smith
CEO at Kayasand Ltd
"Paul is a skilled mentor and coach, able to quickly identify key issues and support us in developing solutions to achieve our personal and career goals. He is passionate about what he does, working with compassion and good humour. I definitely recommend working with Paul."
Ian Thompson
Head of Sales, and Engagement
“Discovering My Leadership Style”
“As a new leader, I found it challenging to define my style, delegate, and manage the relationships within my team effectively. Working with Paul has been a game-changer. He helped me not only navigate these challenges but also discover my authentic leadership style—one that resonates with my team and produces real results."
Rich Ruddell
Technical Sales & Support
“My Life Dramatically Changed”
"The coaching sessions I had with Paul over a 2-to-3-month period were transformative. Within a few months, my life dramatically changed, and now I’m living the life I once only dreamed of. Paul is a catalyst for real change, and if you’re ready to make some changes, connect with him."
Allan Moffitt
Clinical Director at ProCare Health Limited
"Paul is a great facilitator focused on delivering practical, implementable solutions. He leads large groups to agreement on key actions, applying his knowledge of improvement science and change management."
Iain Hosie
Founder and Director - NanoLayr Ltd
"Paul is an exceptional coach and human being. He’s a strong listener, quick to 'get it,' and set my path in a way that suits my personality. He led a Values and Goal Setting day for our staff that laid a strong foundation for growth and culture. He’s a top dude and a pleasure to work with."
Dr Janine Bycroft
Executive Health Director
“Succeeding and Thriving Through Every Stage of the CEO Lifecycle”
“Paul is an amazing communicator, quality improvement manager, and facilitator. He brings an infectious energy and enthusiasm to everything he does. Having Paul as a coach has helped me find clarity during times of change and challenge, and I can say his support has been invaluable for leading my organisation effectively."
Gareth Beckermann
CTO at Futurity Bio-Ventures
"I highly recommend Paul as a leadership trainer and executive coach. He developed and delivered a customised leadership course that was exactly what our team needed. Paul’s warm, welcoming demeanour and powerful insights make him a joy to work with."
Naveen Ashok Chand
Product Development Manager
"The journey over the last eight months with Paul has been a game changer. My approach to everyday activities has been transformative, and I’ve been able to build my team based on values and empathy, honing my leadership skills. Paul’s insights have made me a better version of myself, and I am now more of a coach than a critic."
Melanie Unstead
L&D Operations Lead | Leadership/Mindset Coach
"Paul’s passion for people and commitment to his clients’ success is deeply inspiring. He has deep knowledge of the brain, working with it to create lasting change. Paul was with me every step of the way for my emotive health goals, even committing to his own fitness as an example. His facilitation skills are incredible—I highly recommend Paul for group workshops. Just book him; you won’t regret it."
Jo Goodfellow
National Service Development Manager
"Paul is a fantastic communicator committed to helping people, teams, and services reach their full potential. He works with proven methodology to find solutions and achieve results. I highly recommend Paul."
Tim Winstone
COO/CFO at Adeption
"Paul’s strengths lie in building relationships and bringing diverse people together to get aligned. His personal coaching of leaders through change—both personally and professionally—is a core strength. He genuinely cares about supporting others to develop and take on that next professional and life goal."
Daniel Turner
Marketing Manager at J & P Turner
"Energize your team or amplify your potential with Paul Birch. He has a unique talent for bringing out the best in people and organisations. Coaching is one of the fastest-growing industries because it works, and Paul is proof of that."
Kate Redshaw
Project Manager – Fletcher Building
"Paul is a wealth of knowledge in neuroscience and human behaviour, and he’s incredibly skilled at guiding you through 'the why.' He arms you with step-by-step approaches to communicate effectively with others, address difficult conversations, and handle challenging situations. He also helped me clearly identify my values, beliefs, skills, and strengths, enabling me to seek out my true purpose. It’s been a hugely beneficial journey for me, and I deeply appreciate Paul for being my guide."
Debashish Biswas
Business Excellence Manager
"Paul is a fantastic facilitator who understands people completely. He always turns tough situations around with humility, ensuring that even those initially disengaged contribute meaningfully by the end. Always a pleasure to work with."
Dr. Michael Puttick
Consultant Breast Surgeon NZ
"Paul has loads of energy and genuinely helps people understand themselves because he’s done the hard work of understanding himself. He’s a great facilitator for group events and a motivator, bringing enthusiasm to everything he does."
Paul Birch
Founding Director & Leadership Coach at Amplify My Potential
Adversity to Leadership: Paul Birch’s Journey
Born into challenging circumstances in the UK, my early life was filled with fear, uncertainty, and anxiety. At the age of nine, I made a powerful decision - I didn’t want to grow up like the adults around me. That realization ignited my journey of self-discovery, resilience, and leadership.
From crafting picture frames in my mum's cellar at sixteen to pursuing a career in healthcare, I learned that growth comes from embracing fear and taking action. Leading transformative healthcare initiatives in the UK and New Zealand, I discovered my true passion: helping others overcome their own barriers to become authentic, impactful leaders.
Today, through Amplify My Potential, I empower leaders to unlock their potential, break through their limitations, and lead with confidence, empathy, and purpose.
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