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Transform Yourself

Transform Your Leadership

Inspire Your Team

Discover how transformational leadership can help you unlock your true potential and create lasting impact in your team, your organisation, and your life.

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Tailored Leadership Coaching for Every Stage of Growth

Whether you're leading from the top or emerging into your first leadership role, our services meet you where you are. Discover how 1:1 Leadership Coaching, Team Coaching, Enneagram Insights, and Management Training can transform your leadership and your organisation.

We Work with Thinkers and Doers

Jo Goodfellow

National Service Development Manager

"Paul is a fantastic communicator committed to helping people, teams, and services reach their full potential. He works with proven methodology to find solutions and achieve results. I highly recommend Paul."

Daniel Turner

Marketing Manager at J & P Turner

"Energize your team or amplify your potential with Paul Birch. He has a unique talent for bringing out the best in people and organisations. Coaching is one of the fastest-growing industries because it works, and Paul is proof of that."

Debashish Biswas

Business Excellence Manager

"Paul is a fantastic facilitator who understands people completely. He always turns tough situations around with humility, ensuring that even those initially disengaged contribute meaningfully by the end. Always a pleasure to work with."

Paul Birch

Founding Director & Leadership Coach at Amplify My Potential

Adversity to Leadership: Paul Birch’s Journey

Born into challenging circumstances in the UK, my early life was filled with fear, uncertainty, and anxiety. At the age of nine, I made a powerful decision - I didn’t want to grow up like the adults around me. That realization ignited my journey of self-discovery, resilience, and leadership.

From crafting picture frames in my mum's cellar at sixteen to pursuing a career in healthcare, I learned that growth comes from embracing fear and taking action. Leading transformative healthcare initiatives in the UK and New Zealand, I discovered my true passion: helping others overcome their own barriers to become authentic, impactful leaders that innovate and drive change.

Today, through Amplify My Potential, I empower leaders to unlock their potential, break through their limitations, and lead with confidence, empathy, and purpose.

"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Ralph Waldo Emerson

Unleash Your Brilliance.

Helping people reach their potential.

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