Transform Your Leadership
Inspire Your Team
Please let us know which leadership coaching or training service(s) you are interested in (tick all that apply)
Whether you're leading from the top or emerging into your first leadership role, our services meet you where you are. Discover how 1:1 Leadership Coaching, Team Coaching, Enneagram Insights, and Management Training can transform your leadership and your organisation.
Jo Goodfellow
National Service Development Manager
"Paul is a fantastic communicator committed to helping people, teams, and services reach their full potential. He works with proven methodology to find solutions and achieve results. I highly recommend Paul."
Daniel Turner
Marketing Manager at J & P Turner
"Energize your team or amplify your potential with Paul Birch. He has a unique talent for bringing out the best in people and organisations. Coaching is one of the fastest-growing industries because it works, and Paul is proof of that."
Debashish Biswas
Business Excellence Manager
"Paul is a fantastic facilitator who understands people completely. He always turns tough situations around with humility, ensuring that even those initially disengaged contribute meaningfully by the end. Always a pleasure to work with."
Paul Birch
Founding Director & Leadership Coach at Amplify My Potential
Born into challenging circumstances in the UK, my early life was filled with fear, uncertainty, and anxiety. At the age of nine, I made a powerful decision - I didn’t want to grow up like the adults around me. That realization ignited my journey of self-discovery, resilience, and leadership.
From crafting picture frames in my mum's cellar at sixteen to pursuing a career in healthcare, I learned that growth comes from embracing fear and taking action. Leading transformative healthcare initiatives in the UK and New Zealand, I discovered my true passion: helping others overcome their own barriers to become authentic, impactful leaders that innovate and drive change.
Today, through Amplify My Potential, I empower leaders to unlock their potential, break through their limitations, and lead with confidence, empathy, and purpose.