Transform Your Leadership
Inspire Your Team
Whether you're leading from the top or emerging into your first leadership role, our services meet you where you are. Discover how 1:1 Leadership Coaching, Team Coaching, Enneagram Insights, and Management Training can transform your leadership and your organisation.
Board of Directors Coaching
Guided Insight for Strategic Leaders.
CEO and Executive Coaching
Executive Guidance for Impactful Leadership.
Leaders and Managers Coaching
Empowering the Next Level of Leadership.
Team Dynamics Coaching
Transform Your Team Dynamics.
Enneagram for Leadership Teams
Harness Personality Insights for Better Leadership.
Company Values Development
Align Company Values to Drive Purposeful Growth.
Established Management Teams
From Managing to Leading.
Emerging Leaders
Nurturing Future Leaders.
Andrea Crawford
Customer Service/Sales Tech Engineer Manager
"Having Paul as my coach for the past 6 months has been an amazing experience. After every coaching session, I feel empowered, inspired, and like I’ve had multiple energy drinks. Paul’s sessions are fun, positive, and incredibly motivating, with his clear communication and empathy shining through. I’ve grown as a leader, a person, and a colleague. I wish everyone could have Paul in their life< He’s made me a better person and changed my leadership style for the better."
Oliver Campbell
Customer Service/Sales Tech Engineer Manager
"Paul is a fantastic facilitator with the golden ability to enthuse an audience and make multi-day workshops dynamic and inspiring. His energy and authentic leadership can win over even the most disengaged participants. He’s so impactful that the term 'Birched' was coined to describe the effect he has—meaning to win someone over completely. Having worked with Paul, I can confidently say that he brings the same energy and authenticity to his one-on-one sessions."
Paul Birch
Founding Director & Leadership Coach at Amplify My Potential
Born into challenging circumstances in the UK, my early life was filled with fear, uncertainty, and anxiety. At the age of nine, I made a powerful decision - I didn’t want to grow up like the adults around me. That realization ignited my journey of self-discovery, resilience, and leadership.
From crafting picture frames in my mum's cellar at sixteen to pursuing a career in healthcare, I learned that growth comes from embracing fear and taking action. Leading transformative healthcare initiatives in the UK and New Zealand, I discovered my true passion: helping others overcome their own barriers to become authentic, impactful leaders that innovate and drive change.
Today, through Amplify My Potential, I empower leaders to unlock their potential, break through their limitations, and lead with confidence, empathy, and purpose.