Leadership Coaching in auckland

Transform Yourself

Transform Your Leadership

Inspire Your Team

Discover how transformational leadership can help you unlock your true potential and create lasting impact in your team, your organisation, and your life.

Tailored Leadership Coaching for Every Stage of Growth

Whether you're leading from the top or emerging into your first leadership role, our services meet you where you are. Discover how 1:1 Leadership Coaching, Team Coaching, Enneagram Insights, and Management Training can transform your leadership and your organisation.

Return on Investment (recent Harvard Business Review excerpt).

Companies that offer Leadership Development Training alone experience 22.4% increase in productivity, but when combined with Transformational Coaching that figure rises to 88%.

For each dollar spent on Coaching there was an immediate 7-fold return.

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2 Hours Per Month

Just 2 hours a month, learning fits seamlessly into daily work. Minimal disruption.

14 Days

Get started in 14 days. Fast, easy implementation with guaranteed results.

96 % Completion Rate

96% of participants complete the program—one of the highest in the industry.

99 % Success Rate

Amplify My Potential graduates deliver positive impact across the organisation.

1:1 Leadership Coaching

Board of Directors Coaching

Guided Insight for Strategic Leaders.

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CEO and Executive Coaching

Executive Guidance for Impactful Leadership.

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Leaders and Managers Coaching

Empowering the Next Level of Leadership.

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Team Coaching

Team Dynamics Coaching

Transform Your Team Dynamics.

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Enneagram for Leadership Teams

Harness Personality Insights for Better Leadership.

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Company Values Development

Align Company Values to Drive Purposeful Growth.

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Management Training

Established Management Teams

From Managing to Leading.

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Emerging Leaders

Nurturing Future Leaders.

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We Work with Thinkers and Doers

Mark Watkins

Co-host of Adeption Global Chats

"What a 'firecracker'! Paul is positively contagious - a force for good and an alchemist who understands the way to create meaningful change is with and through people. He’s exceptionally skilled at coaching, facilitation, and speaking, with deep expertise in neuroscience and the hard science of change. Paul’s people-centred approach gets to the heart of the matter, unlocking the potential value of change. He’s a rare gem and an exceptional person. Just book him, you won't regret it!"

Andrea Crawford

Customer Service/Sales Tech Engineer Manager

"Having Paul as my coach for the past 6 months has been an amazing experience. After every coaching session, I feel empowered, inspired, and like I’ve had multiple energy drinks. Paul’s sessions are fun, positive, and incredibly motivating, with his clear communication and empathy shining through. I’ve grown as a leader, a person, and a colleague. I wish everyone could have Paul in their life< He’s made me a better person and changed my leadership style for the better."

Oliver Campbell

Customer Service/Sales Tech Engineer Manager

"Paul is a fantastic facilitator with the golden ability to enthuse an audience and make multi-day workshops dynamic and inspiring. His energy and authentic leadership can win over even the most disengaged participants. He’s so impactful that the term 'Birched' was coined to describe the effect he has—meaning to win someone over completely. Having worked with Paul, I can confidently say that he brings the same energy and authenticity to his one-on-one sessions."

Dean Barker

Chief Operating Officer at VENTSAFE

"Paul meets you where you need to be met. Even if it’s with a toasted sandwich because you’ve been too busy to eat. From there, it’s about deep analysis and reconstruction, helping you turn up every day as the best version of yourself. If you want to understand who you are, leverage this knowledge in a sustainable way, and communicate effectively, then #CallPaul. Thanks, Paul, for everything; excited to see what comes next!"

Paul Birch

Founding Director & Leadership Coach at Amplify My Potential

Adversity to Leadership: Paul Birch’s Journey

Born into challenging circumstances in the UK, my early life was filled with fear, uncertainty, and anxiety. At the age of nine, I made a powerful decision - I didn’t want to grow up like the adults around me. That realization ignited my journey of self-discovery, resilience, and leadership.

From crafting picture frames in my mum's cellar at sixteen to pursuing a career in healthcare, I learned that growth comes from embracing fear and taking action. Leading transformative healthcare initiatives in the UK and New Zealand, I discovered my true passion: helping others overcome their own barriers to become authentic, impactful leaders.

Today, through Amplify My Potential, I empower leaders to unlock their potential, break through their limitations, and lead with confidence, empathy, and purpose.