Leadership Coaching in auckland

Transform Yourself

Transform Your Leadership

Inspire Your Team

Discover how transformational leadership can help you unlock your true potential and create lasting impact in your team, your organisation, and your life.

Tailored Leadership Coaching for Every Stage of Growth

Whether you're leading from the top or emerging into your first leadership role, our services meet you where you are. Discover how 1:1 Leadership Coaching, Team Coaching, Enneagram Insights, and Management Training can transform your leadership and your organisation.

We help you become the leader you want to be

1:1 Leadership Coaching

Board of Directors Coaching

Guided Insight for Strategic Leaders.

CEO and Executive Coaching

Executive Guidance for Impactful Leadership.

Leaders and Managers Coaching

Empowering the Next Level of Leadership.

Team Coaching

Team Dynamics Coaching

Transform Your Team Dynamics.

Enneagram for Leadership Teams

Harness Personality Insights for Better Leadership.

Company Values Development

Align Company Values to Drive Purposeful Growth.

Management Training

Established Management Teams

From Managing to Leading.

Emerging Leaders

Nurturing Future Leaders.

We Work with Thinkers and Doers

Katie Quinney

Nurse Director, Surgical Services

“Paul's coaching helped me see leadership from a whole new perspective. I was initially unsure of my ability to lead, but through our work together, I gained clarity, skills, and confidence. Today, I feel ready to face any challenge, knowing I have the tools and mindset to make the right decisions."

Dean Barker

Chief Operating Officer at VENTSAFE

"Paul meets you where you need to be met. Even if it’s with a toasted sandwich because you’ve been too busy to eat. From there, it’s about deep analysis and reconstruction, helping you turn up every day as the best version of yourself. If you want to understand who you are, leverage this knowledge in a sustainable way, and communicate effectively, then #CallPaul. Thanks, Paul, for everything; excited to see what comes next!"

Paul Birch

Founding Director & Leadership Coach at Amplify My Potential

Adversity to Leadership: Paul Birch’s Journey

Born into challenging circumstances in the UK, my early life was filled with fear, uncertainty, and anxiety. At the age of nine, I made a powerful decision - I didn’t want to grow up like the adults around me. That realization ignited my journey of self-discovery, resilience, and leadership.

From crafting picture frames in my mum's cellar at sixteen to pursuing a career in healthcare, I learned that growth comes from embracing fear and taking action. Leading transformative healthcare initiatives in the UK and New Zealand, I discovered my true passion: helping others overcome their own barriers to become authentic, impactful leaders that innovate and drive change.

Today, through Amplify My Potential, I empower leaders to unlock their potential, break through their limitations, and lead with confidence, empathy, and purpose.

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"In periods where there is no leadership, society stands still. Progress occurs when courageous, skillful leaders seize the opportunity to change things for the better." - Harry S. Truman

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Helping people reach their potential.

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