Transform Your Leadership
Inspire Your Team
Whether you're leading from the top or emerging into your first leadership role, our services meet you where you are. Discover how 1:1 Leadership Coaching, Team Coaching, Enneagram Insights, and Management Training can transform your leadership and your organisation.
Board of Directors Coaching
Guided Insight for Strategic Leaders.
CEO and Executive Coaching
Executive Guidance for Impactful Leadership.
Leaders and Managers Coaching
Empowering the Next Level of Leadership.
Team Dynamics Coaching
Transform Your Team Dynamics.
Enneagram for Leadership Teams
Harness Personality Insights for Better Leadership.
Company Values Development
Align Company Values to Drive Purposeful Growth.
Established Management Teams
From Managing to Leading.
Emerging Leaders
Nurturing Future Leaders.
Katie Quinney
Nurse Director, Surgical Services
“Paul's coaching helped me see leadership from a whole new perspective. I was initially unsure of my ability to lead, but through our work together, I gained clarity, skills, and confidence. Today, I feel ready to face any challenge, knowing I have the tools and mindset to make the right decisions."
Dean Barker
Chief Operating Officer at VENTSAFE
"Paul meets you where you need to be met. Even if it’s with a toasted sandwich because you’ve been too busy to eat. From there, it’s about deep analysis and reconstruction, helping you turn up every day as the best version of yourself. If you want to understand who you are, leverage this knowledge in a sustainable way, and communicate effectively, then #CallPaul. Thanks, Paul, for everything; excited to see what comes next!"
Paul Birch
Founding Director & Leadership Coach at Amplify My Potential
Born into challenging circumstances in the UK, my early life was filled with fear, uncertainty, and anxiety. At the age of nine, I made a powerful decision - I didn’t want to grow up like the adults around me. That realization ignited my journey of self-discovery, resilience, and leadership.
From crafting picture frames in my mum's cellar at sixteen to pursuing a career in healthcare, I learned that growth comes from embracing fear and taking action. Leading transformative healthcare initiatives in the UK and New Zealand, I discovered my true passion: helping others overcome their own barriers to become authentic, impactful leaders that innovate and drive change.
Today, through Amplify My Potential, I empower leaders to unlock their potential, break through their limitations, and lead with confidence, empathy, and purpose.